top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Hotels-Models14015 2_edit_new 2.jpg

Dessa Logo

Project Type

Logo Design

Date

September 2020

After being acquired by Square in February 2020, the decision was made to rebrand Dessa to a “secret AI lab” that emphasizes creativity and imagination in machine learning.

I was inspired by the imaginative stories of Roald Dahl and decided to position Dessa as the “Willy Wonka of ML”. Since Dahl’s font style is imperfect and quirky, I drew the logos by hand for a unique effect, including arrows to show directional flexibility.

bottom of page