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Thermostat Installation videos
During my time at ecobee, I was given an opportunity to experiment with a new medium by art directing installation videos for 2 product launches: ecobee3 lite in October of 2016 and ecobee4 in May of 2017.
In collaboration with an external videographer, hand model and voiceover artist, as well as ecobee’s internal product and customer service teams, the videos launched after about 6 weeks of shooting and editing. Feedback has been very positive from customers and the tutorials have contributed to the reduction of customer service calls by as much as 60%.